The company was designed to present high quality, comfortable lounge wear and lingerie. Daniele found, from personal experience, that it is hard to find good quality lounge wear and lingerie at affordable prices in plus sizes.
Now - there's no more squeezing into shoes that don't fit; Daniele's has sizes ranging from 5 through 17.
While working with models at one of Daniele's fashion shows, and coordinating events for transsexuals, Williams found that there is a high demand for large comfortable shoes in this niche of the fashion industry.
When potential clients say, "I don't have anyone to look good for!" - here's Daniele's theory - Feel good about yourself, for yourself!
DBS Sassy but classy lounge wear, lingerie and footwear.
"I just really like to show people there is good, comfortable plus size apparel, because that's were I had my problem - finding comfort. Woman like to be sexy. Lingerie make some women feel real good, and that's want matters. The woman makes the would go round."
This is especially beneficial for transgender men and cross dressers who often prefer to do these purchases in a private environment.
We go to trade shows once year to upgrade and stay up to date on products, we've been to Chicago, Las Vegas. The best part about the trade show are the lingerie show, they are the hottest thing in the coming year. They have over the top fashion shows, cocktail parties, special events & networking functions under one roof.
Daniele is a 'people' person who loves style, shoes and fashion. She has always been involved in entertaining and cooking. She's put on parties-birthday, baby and bridal showers, etc. Her parents ran a bar and Daniele did a lot of cooking for that establishment and acted as an event coordinator. She organized a fashion show in Omaha last year for about 230 people.
